Aqua-Tots

Aqua-Tots came to Vilocity with a relatively simple need: to clean up their site's navigation system and restructure the level-finder feature to help parents determine their child's swimming skill level with ease. After assessing the complexity of the level-finder, it only made sense for the website's style to match the simple nature of the level-finder to compliment each other and take the struggle away from the multi-step call to actions throughout the experience. We determined what the vital information was and structured it in a way that the visual hierarchy and journey through the website made sense and clearly gave the user what they needed when they needed it. Overall, it was received very well amongst their board and they loved how on-theme it felt from start to finish.