Tuft & Needle – MattressBet

I created the direction for a campaign where Tuft & Needle went toe-to-toe with Mattress Firm in a high-stakes pillow fight knockout. Branding the campaign around an old school boxing match allowed us the opportunity to be playful with the visuals and conversational lingo to set the tone for the theme. I found a meaningful way to provide all of the necessary copy that was relevant to the campaign's conditions and frequently asked questions—broken down into easily digestible high contrast sections, on brand with Tuft & Needle's simplistic color palette. The overall message was that you should be happy with your mattress, even if it's not T&N's and if you weren't happy with a T&N purchase—could return the mattress within 100 nights, risk-free and receive $100 to go toward a Mattress Firm purchase. Talk about keeping your enemies close! Lights out... a K.O. or a good night's rest? You decide. Oh, I also wrote the copy for this one.