Intentionality – Strategy – Purpose
My process applies across all of the work I do because it’s constantly progressing to better serve the people I partner with. Through collaborative efforts, the people I work with are able to assist in ideas evolving over time, which influences my ability to create more meaningful and well thought out work. I've created work for hundreds of companies across industries and size, but some of my favorites are in hospitality—coffee shops, breweries, and any business that allow me to help lay the foundation for their brand to better sustain the test of time.
I was once asked, 'What makes a brand?' My response: Much like culture, a brand isn't easily defined by flashy words, descriptive features, or even tangible things. It's built through lived experiences, the value it provides, and its reputation. A brand is a result of every individual's experience with it. A strong brand has many legs—the challenge is determining which to stand on at any given moment while developing others to shine in the right context or at the right touchpoint. I’ve been told that the value I offer is the deeper strategic thinking that ties everything back to an overarching vision. I value working with people who are as passionate about their product, service, or brand as I am about bringing it to life.
My approach allows me to step into my clients’ world and experience their brand from the inside to learn from them. This perspective helps me understand it as an employee might—those typically closest to it. It enables me to offer an honest assessment and fresh perspective without the constraints of internal hierarchy. There's something special that comes happens when serving people by taking the time to truly listen to them and understand their goals and pain points. This allows me to identify misalignments, refocus perspectives, and create meaningful objectives. My value extends beyond visual communication—I challenge my partners to dare to dream and push their business further. This intentional, strategic approach reflects the level of care I address all of my work with.
My approach allows me to step into my clients’ world and experience their brand from the inside to learn from them. This perspective helps me understand it as an employee might—those typically closest to it. It enables me to offer an honest assessment and fresh perspective without the constraints of internal hierarchy. There's something special that comes happens when serving people by taking the time to truly listen to them and understand their goals and pain points. This allows me to identify misalignments, refocus perspectives, and create meaningful objectives. My value extends beyond visual communication—I challenge my partners to dare to dream and push their business further. This intentional, strategic approach reflects the level of care I address all of my work with.
HOLDSWELL ↘
Holdswell is a boutique design and film studio. We carry your brand from its current state to its optimized capability. As an extension of individualized services, we're a creative co-op that thrives on collaboration—calling on our trusted network of specialists to unite under a collective banner when the work benefits from it.
In good hands 🖐 In good trust
KATLIN ↘
If you're looking to elevate your skincare routine with natural products, we handmake and sell small batch natural goods for the body, curate limited-edition merch, and offer unique goods that accentuate the home to create moments for conversation to center around, all at Katlin Supply Co.
🫧🌿 #deathbeforedirt
MIKATA ↘
If you've visited with interest in listening to my music, Mikata, feel free to give it a spin and let me know what you think 🎶 I'm always open to discuss reviews and share playlists!