NBC – 2012 EMMY Campaign
I'm proud to have been part of the team that created one of the most impactful campaigns NBC has launched to date while at AP&CO. Broadcast across many media outlets, our assignment was simple: “Be effective, be innovative, and turn heads.” We think the 20+ double-decker buses, 30+ full-page LA Times ads, and Times Square billboards we created did the trick. Our bus wraps even created a viral buzz across social media! We took home 2 Gold Creativity International Awards for the campaign.