Cartel Edition
Cartel Edition is a brand new coffee subscription model from Cartel Roasting Co. While at AWE Collective, we had the opportunity to help create the packaging for what that would look like, a limited run of special promotional goods, market the campaign for it—teasing the product via social avenues with a countdown to the launch, and run email campaigns reminding Cartel lovers of the added benefits of delivering their coffee right to their door, all while pointing them to the Edition landing page to sign up.