Pueblo
Pueblo is a boutique curiosity and house plant shop with deep Arizona roots. They recently upgraded their flagship facility to a much larger, custom-built location in Phoenix and expanded with a second shop located in Venice, California. They've come a long way from their OG location, 2 moves ago, in a communal business space that houses local eateries, retail shops, an art gallery, event space, and creative work/office space–the monOrchid. Some of Arizona's most beloved brands are born here in the heart of Phoenix and I'm grateful to have been part of this phase of their branding process. One thing to note is that this direction was one of a handful that were presented–and one that I was most proud of producing. Part of the pitch was the idea that this was very much an effort to create a super versatile brand with scaleable logo widths/heights and removable descriptive elements that work in various spaces and shapes. Not to minimize the value of the chosen direction that I produced for them, I simply felt a natural inclination toward this specific option. Feel free to view the direction they chose–live on their Instagram @pueblo.life / @pueblo.venice