Branded Bills

While leading the team as Creative Director at Branded Bills, it was my responsibility to set the precedent of our new standards for our brand and all of our creative and marketing efforts. Using some existing materials, such as previous values I reshaped and even behavioral rules that I deemed our "Code of Conduct," I embarked on a strategic brand discovery journey to solidify as much as I could into short, medium, and long formats, while organizing and creating what you now see below to give additional context as to what the brand truly stands for. I believe the results of those efforts speak for themself–with a robust guide for not just how to behave–but operate successfully as a team that contribute to the whole outcome.

BEST VIEWED IN FULLSCREEN

In addition to the brand discovery and repositioning efforts, I had a heavy hand in working alongside the Director of Product Development to create intentionally designed products and a well thought out story around the new custom apparel we produced. Many of the projects managed involved a team of Designers, a Design Manager, an Illustrator, a Project Manager, an E-Commerce Manager, Photographers, and Videographers that needed to be informed and on the same page as to what expectations were for us to succeed in our marketing efforts. I put in place a strategy to frequently check and look ahead to what notable characters from well known movies and fictional productions were entering the public domain and are/will be fair use under copyright law to produce hat patches and various products featuring the likes of Steamboat Willie, King Kong, etc. Some of the newly developed product offerings I directed, managed, named, and wrote the description + product detail copy for can be found below.

National Parks Patch Collection

Bare Canvas 5 Panel Rope - Wheat

Bare Canvas 5 Panel Rope - Marine

Bare Canvas 5 Panel Rope - Peach

Canvas 5 Panel Rope Hat

Cortaro™ Collection

Myca™ Solid Button-Up

Myca™ Plaid Button-Up

Cortaro™ Tee

Cortaro™ Long Sleeve Tee

Cortaro™ Tank

Cortaro™ Hooded Henley

Cortaro™ Polo

Performance Polo

Each product offering has multiple colorways. Feel free to browse at the Branded Bills website or click the product image to view the additional options for each category.

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