amplif(i)

notMYkid is a nonprofit that works to empower and educate youth, families, and communities to prevent negative youth behavior. The organization came to MM Brand Agency in need of a name and brand identity for their youth-facing program that serves as an informative and inspirational resource. We were challenged to deliver a strategic and compelling brand identity for the program that also adhered to the brand standards of notMYkid, the parent brand of the organization. While at MM Brand Agency, we partnered with notMYkid to create a voice, look, and feel that would resonate with a youthful audience and deliver powerful and inspirational insight about living a positive life. Through the implementation of creative strategies like focus groups and our collective collaborative efforts, our team named the student-facing program amplif(i); a name that spoke to the program’s mission to offer support and education through the sharing of personal stories while maintaining the organization’s brand hierarchy.