Feeding Matters
Feeding Matters is a nonprofit spearheading the effort to conquer pediatric feeding struggles. The organization had difficulties with their previous name, P.O.P.S.I.C.L.E. Center, which lacked a brand story and identity that resonated with the medical community, parents of struggling children, donors, and stakeholders. They're dedicated to bringing the issue to the forefront of minds, but lacked the tools to grow their organization and improve brand awareness. Through our strategic collaboration and creative thinking at MM Brand Agency, we provided a name for the organization that aligned with their brand identity and strategy, allowing them to spotlight their niche cause. With efficiency in mind, we devised a modular system of marketing collateral that resonates with their various target audiences, while simultaneously cultivating donor relations and increasing brand awareness.
